Hyperlocation Solutions are Transforming Engagement

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Imagine having the power to locate a person or a piece of equipment within a meter’s accuracy, leveraging wi-fi and Bluetooth technology to provide fast-paced location updates. In a recent webinar on hyperlocation services, Burwood Group’s Shaun Neal explained how the newest Cisco technology provides location tracking with a level of accuracy not previously available.

This advance has major implications for healthcare, retailers, higher-education institutions, or industrial distribution, among other industries in which knowing where people or equipment are and where they are going is very valuable information.

Increased accuracy means better business outcomes

Traditional location services triangulate the location of a person or device by tracking device signals with wireless network sensors. Many smart phones, however, are designed to conserve battery power and therefore generate signals only every 10 minutes or so, limiting accuracy.

Cisco's high-accuracy location module, or HALO, is the latest game-changer and the winner of numerous innovation awards. Designed to work with Cisco networking products, HALO comprises a phased array of 32 antennas that slice, scan and interpret device data in 200-millisecond chunks. It combines wi-fi and Bluetooth Low Energy (BLE) in one seamless wireless strategy.

HALO reveals not only where a device is, but also how quickly it’s moving and its angle of arrival—creating a three-dimensional view of the device position. For instance, a retailer could see that a consumer was climbing the stairs and spending twice as much time examining products at the bottom of a display rack than on those displayed at the front of the store.

The future: How will this impact user engagement?

Combining very precise location data with analytics offers massive potential for organizations to better understand consumer, employee or visitor behavior. That’s the real value of hyperlocation services.

A hospital, for instance, can provide rapid-update wayfinding apps for visitors, and analyze employee clinician footsteps for optimizing workflow. A university could see where students congregate, provide interactive wayfinding for visitors, engage sports fans in a stadium wand improve response to incidents requiring security.

The benefits of hyperlocation solutions are real—and so, increasingly, are the tools to achieve them.

For more on how hyperlocation can usher in a new era of location services, read Shaun Neal’s blog post on Cisco’s HALO.


 

November 19, 2015