Redefining Corporate Social Responsibility from the Inside Out
In today's social climate, it has become commonplace for companies of various backgrounds and sizes to take a stand on issues that matter to their communities. While it is essential to take on causes that serve a larger good, social responsibility must stem from your organization's core values and its own moral compass. That moral compass is not just guided by those at the head of the organization or by headlines, but by the very people that make up the company. Social responsibility is most rewarding when it is meaningful, purposeful and satisfies the passion to serve others.
At Burwood Group, headquartered in the heart of downtown Chicago, we emphasize giving back in ways that impact the people who work around us, with us, and for us. It's important to us to find or create ways to have a direct impact on our communities because we depend on them as much as they depend on us.
In Chicago, we've developed ongoing partnerships with organizations including the Boys and Girls Clubs of Chicago, the Greater Chicago Food Depository, and Feed My Starving Children. Recently our teams across the country helped support Texas hurricane relief efforts and also regularly partner with charities and organizations they are passionate about. In our heartland region this includes the American Red Cross and Big Brothers Big Sisters of Central Illinois. Out West, our San Diego team works with the Second Harvest Food Bank of OC and Project Linus. Using our network of business partners and charities, we have helped bridge relationships to create growth opportunities and employment opportunities in the areas we serve.
"Matching a deep understanding of your people and your communities is an essential first step as we work toward doing more good," says Rachel Hutchisson, VP of Corporate Citizenship and Philanthropy at Blackbaud. Giving back this way not only has a substantial impact on the people we are reaching out to in the community, but also has a lasting impact internally as well. I have seen firsthand how it creates a larger, shared sense of purpose within our company. My hope is that it also reinforces that Burwood Group places a high value on our people – we want to know what they care about and want to empower them to be agents of social good. As a collective team, this allows our employees to rally together and contribute to causes with personal relevance, and then to find new and improved ways to continue doing so into the future.
Introducing Burwood Cares
This year we launched Burwood Cares, an instrumental part of our organization's vision for social responsibility. When it comes to giving, our interests may be varied, and our efforts may be geographically widespread, but through Burwood Cares, we have the conduit to keep employees plugged in and aware of how they can stay involved throughout the year. It provides a way to better mobilize and organize our efforts, and helps bring our employees together to serve with a shared purpose. Through Burwood Cares, we can expand our outreach efforts by identifying organizations that our employees are passionate about and bring more of those into the fold. It truly is an opportunity for all of Burwood – our employees and business partners – to do more with what we have.
As we enter the holiday season, Burwood Group is supporting a campaign through Burwood Cares to raise $25,000 for the Boys and Girls Clubs of Chicago. We invite all of our colleagues, families, friends, and business partners to participate. Join us!